Nov 13, 2024

Fuelmate

Packaging
Branding

Fuelmate Liquid Collagen Protein Shots are convenient, pre-portioned shots designed for people with active lifestyles. Made for on-the-go consumption, we wanted the branding for Fuelmate to clearly communicate its message in a highly marketable way. Taking inspiration from classic Nike campaigns and 1980s Olympics, we fused the spirit of retro athleisure with vibrant primary colors, giving Fuelmate a timeless brand that fits right in with their customer's lifestyle.

Brand Design

Packaging Design

Brand Development

— Instagram Posts

fuelmate

fuelmate

fuelmate

— Further Development
— Web Suggestions

Designed by Becca Smith

Creative Direction by Kieran Hush & Jon Croney

Creative Direction by Kieran Hush & Jon Croney