Good Habits

Good Habits is a first-of-its-kind, medicinal magic mushrooms company that is setting the standards for legal psilocybin consumption. They developed an innovative product line of micro, mid, and macro-dosed edibles to promote the therapeutic benefits of regular psilocybin usage in people of all ages and genders and needed a visual identity to match. Knowing we had to appeal to a diverse community spanning from Zoomers to Boomers, we chose to pay our respects to the 1970s Psychedelic Movement by imagining what legal psychedelic branding would look like in that era. Using a playful, nostalgic tone-of-voice, we positioned Good Habits as your "older sister" — a safe space, but someone you can have fun growing with. Despite the lightheartedness of product names like "Not Your Grandma's Hard Candy", we were serious about communicating dosage instructions and recommended use on our packaging. We carried this out into social media, doing extensive research on therapeutic psychedelic usage throughout history to share with our online community in engaging ways, like our "Field Guide to Microdosing". In doing so, we cultivated a strong community exploring the use of psychedelics in individual and collective transformation.