Oct 13, 2023

Intelligentsia
Oat Latte

Intelligentsia Oat Latte

RTD
Packaging

Intelligentsia is a legacy coffee roaster based in Chicago, IL. Their Oat Lattes were a popular ready-to-drink product line, but they wanted to update their packaging to appeal to a wider customer base. We chose to emphasize Intelligentsia's reputation with a classic layout loosely based on typographic treatments of 60s brand stamps with soft but unique colors. Prominently featuring their Black Cat and Wing logos, I used Intelligentsia's existing branding to design new packaging that felt fresh and modern while still honoring their brand standards.

Swipe the image on the right to see their original packaging design vs. the update.

Designed by Becca Smith

Creative Direction by Kieran Hush & Jon Croney

Creative Direction by Kieran Hush & Jon Croney

Studio Mimieux

Brand Design & Development

By Becca Smith © 2025 All Rights Reserved

Studio Mimieux

Brand Design & Development

By Becca Smith © 2025 All Rights Reserved

Studio Mimieux

Brand Design & Development

By Becca Smith © 2025 All Rights Reserved