Outset

Outset is a music venue in Chicago that aims to provide a high-production-value, intimate experience for live music fans, established artists, and rising talent. As far as branding goes, Chicago's music venue landscape leaves much to be desired. This gave us the freedom to go very classic with Outset, drawing on typography from 1960s Chicago jazz & blues clubs and infusing it with the scrappiness of budding labels from the 80s and 90s for a familiar experience that centers the music first and foremost. I used all of these references to develop their brand system into something flexible and simple (easy to implement as they're pumping out lineups on the fly) that really taps into the nostalgia of their core customer.