Nov 13, 2022
Stock
Re-branding
Hospitality
Stock was founded in 2012 as a heritage fashion brand, manufactured entirely in Chicago. After building a strong cult following, they were asked to create a custom uniform for the staff at Alinea, a world renowned restaurant. They grew to be an indispensable partner to some of the greatest hospitality establishments in the world and needed an updated branding to match. Taking inspiration from contemporary fashion and vintage Italian design, we created a recognizable, scalable brand identity to set them aside from run-of-the-mill suppliers.
Brand Design
— Color Blocking
Layout
Use variations of the layouts provided.
Color Balance
Dark colors should be about 80% of the design, with lighter colors used as pops and accents.
Spacing
Ensure the spacing of gutters between blocks is even when applicable. When not using gutters, use smaller blocks as accents or details.
Brand Development
— Instagram Posts
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— Web Suggestions
— Additional Branding
Designed by Becca Smith
